Talking Story

Fresh tuna, a few simple ingredients, and a quick marinade are all you need for a great poke bowl. This Hawaiian style recipe works with bluefin, ahi, or yellowtail and is easy to customize with your own additions.

Chasing Tuna looks at the time spent offshore that inspired the Tuna Collection. From bluefin, yellowfin, and albacore to the hats, hoodies, and T-shirts built around that experience, this story connects fishing, apparel, and life on the water.

The Water Collection sits at the core of UROKO. A long running study of texture, movement, and mood, shaped by time spent surfing, fishing, and observing the sea.

Pulling crab pots by hand on a calm morning, then cleaning and cooking Dungeness crab the simple way back at home.

Winter king tides open a short window to harvest fresh mussels by hand. A simple look at foraging, cleaning, and cooking mussels in a classic white wine broth.

Discover how to smoke albacore bellies for a rich, tender, and smoky flavor. Perfect for seafood lovers looking for something special.

Try this easy seared albacore recipe crusted in everything bagel seasoning. Crispy, flavorful, and ready in minutes.

Turn fresh albacore into the ultimate tuna sandwich with creamy mayo, pickles, and sliced tomato. Simple, rich, and unforgettable.

Keep your Uroko tees looking sharp. Our soft, durable shirts feature water-based prints and a modern, pre-shrunk fit. Follow easy care tips to protect the print and fit for long-lasting wear.

A simple guide to cleaning, drying, and storing your Uroko hats—from foam truckers to five-panel—so they last longer and keep their shape.

We fish with Odyssea gear because it works. Built in San Diego by real fishermen, their bars and tools hold up to West Coast bluefin.