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A man standing on a sandy beach holding a light blue bodyboard with black fins. He is wearing a dark gray graphic t-shirt and light-colored shorts, with rocky cliffs and the ocean in the background.
TRIED & TRUE FAVORITES

Uroko Best Sellers

Built to handle sun, salt, and repeated wear. Grab our most popular gear featuring original artwork designed right here on the central coast.

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Best Sellers

pelican tee in seafoam
New in
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Pelican Tee in Heather Seafoam

2 reviews
$ 34.00 USD
Calming Seas t-shirt espresso front view
New in
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Calming Seas Short Sleeve T-Shirt Espresso
$ 34.00 USD
A brown short-sleeve crewneck T-shirt featuring a detailed graphic of a Golden Trout on the chest.
New in
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Golden Trout Short Sleeve T-Shirt in Heather Coyote Brown
$ 34.00 USD
swell tee in indigo
New in
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Swell Short Sleeve T-Shirt Indigo

1 review
$ 34.00 USD
Black octopus hoodie featuring Giant Pacific Octopus artwork on front
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Octopus Hoodie – Giant Pacific Octopus in Black

1 review
$ 65.00 USD
A dark heather gray crewneck t-shirt featuring a white line art graphic of layered waves on the chest, displayed against a solid white background.
New in
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Charcoal Day Dream Short Sleeve Tee White Ink
$ 34.00 USD
Indigo short-sleeve t-shirt laid flat, featuring a circular Mountain-to-Sea graphic on the chest.
New in
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MTNS2SEA Short Sleeve T-shirt in Indigo
$ 34.00 USD
rainbow trout tee in espresso
New in
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Rainbow Trout Short Sleeve T-Shirt in Military Green
$ 34.00 USD
Halibut Structured Grandpa Hat in Grey with Maroon Rope
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Halibut Structured Grandpa Hat Grey with Maroon Rope Detail
$ 35.00 USD
Striped Bass unstructured grandpa hat in blue with red rope detail and embroidered striped bass artwork
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Striped Bass Structured Grandpa Hat Blue with Red Rope Detail

1 review
$ 35.00 USD
Black octopus t shirt featuring Giant Pacific Octopus artwork on front
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Octopus T Shirt – Giant Pacific Octopus Black
$ 34.00 USD
A dark brown heathered t-shirt featuring a yellow line art graphic of a lobster on the chest, displayed against a solid white background.
Left Right
West Coast Spiny Lobster Short Sleeve T-Shirt - Espresso
$ 34.00 USD
Bluefin shirt in midnight blue
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Bluefin Short Sleeve T-Shirt Midnight Blue
$ 34.00 USD
Light gray hoodie with a sailfish graphic on a white background
31% off
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Sailfish Pullover Hooded Sweatshirt Dusty Sage
From $ 45.00 USD $ 65.00
Storm Design on a Navy Unstructured Hat
66% off
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Storm Design on a Navy Unstructured Hat

1 review
$ 12.00 USD $ 35.00
Short Period short sleeve T shirt in royal blue featuring circular artwork inspired by tight, fast moving ocean swell
53% off
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Short Period Short Sleeve Tee Royal

2 reviews
From $ 16.00 USD $ 34.00
Seaside short sleeve T shirt in indigo featuring water inspired artwork drawn from ocean surface observation
Left Right
Seaside T-Shirt Indigo
$ 34.00 USD
Brown Trout Structured Grandpa Hat in Brown with Gold Rope
Sold Out
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Brown Trout Structured Grandpa Hat Brown with Gold Rope Detail
$ 35.00 USD
Heather forest green octopus t shirt featuring Giant Pacific Octopus artwork on front
Left Right
Octopus T Shirt – Giant Pacific Octopus Heather Forest Green
$ 34.00 USD
Brown t-shirt with a brown trout on a white background
Left Right
Brown Trout Short Sleeve T-Shirt in Espresso

1 review
$ 34.00 USD
UROKO AMBASSADOR

In the Lineup with Uncle Stein

Step into the lineup with Westside legend Jonathan Steinberg, aka Steiny. From chasing the pure, unpretentious glide of a surfmat at The Lane to fixing up vintage fishing gear and turning worn swim fins into fine art, Steiny offers a masterclass in staying rooted and perpetually stoked. Join us as we sit down with a true Santa Cruz original.

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DRAWN FROM THE SEA •
Rainbow trout print with a green gradient
Spiny lobster print with a green gradient
Add ORIGINAL ARTWORK TO YOUR WALL

Limited Edition Prints

Shop Fine Art

Popular Categories

Indigo Seaside short sleeve tee worn outdoors with water surface artwork visible
Soft, high-quality

T-SHIRTS

Model wearing salmon unstructured grandpa hat in maroon with embroidered salmon artwork outdoors
Expressive & artistic

HATS

Ocean Inspired

BEANIES

Navy Swell hoodie worn outdoors showing water inspired swell artwork on chest
Unparalleled comfort

HOODIES

Love this hat! Love the style, the color, the quality.
Julia H. (Verified Buyer)
Biscuit unstructured grandpa hat with storm artwork and black rope detail
Storm Unstructured Grandpa Hat in Biscuit with Black Rope Detail
The octopus is by far my absolute favorite hoodie I've ever owned.
Kevin M. (Verified Buyer)
Female model wearing a beanie and the Storm Blue Octopus hoodie smiling outdoors by the water.
Giant Pacific Octopus Pullover Hooded Sweatshirt in Storm Blue
Typical for Uroko - best quality and art!
Charles B. (Verified Buyer)
Yellowfin tuna logo in Sand - on model
Yellowfin Tuna Short Sleeve T-Shirt in Sand
Legends of the Sea Collection
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@urokolife

About Uroko

The Japanese word UROKO means “fish scales”. I thought it was fitting for a small line of clothes that would represent the passion ocean faring people have in their hearts. If you love the sea or the creatures in it, and perhaps at times feel like a sea creature yourself, then I hope you enjoy the art and clothing that I make in celebration of it.
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Enjoy!
Alex Czech

Contact Us

alex@uroko.com
831-430-6586
110 Pasatiempo Drive
Santa Cruz, California 95060
United States

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