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Halibut Fishing Apparel Collection
3 products
School of tuna swimming in the ocean with sunlight filtering through the water.
Tuna Fishing Apparel Collection
16 products
Man holding two large fish on a boat with ocean in the background
Salmon Fishing Apparel Collection
8 products
Two men holding a trout in a river
Trout Fishing Apparel Collection
15 products
Fish swimming in clear blue water
Yellowtail Fishing Apparel Collection
3 products
Two men on a boat holding a large fish with a clear blue sky and ocean background.
Dorado Fishing Apparel Collection
7 products

Fish Collection

Gray t-shirt with a rainbow trout on a white background
50% off
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Rainbow Trout Short Sleeve T-Shirt in Heather Grey

1 review
From $ 16.00 USD $ 32.00
Sardine short sleeve t shirt in sand with illustrated sardine artwork
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Sardine Short Sleeve T Shirt Sand
From $ 32.00 USD
Beige t-shirt with a black and white halibut design on a white background
56% off
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Halibut Short Sleeve T-Shirt in Sand

1 review
From $ 14.00 USD $ 32.00
Yellowtail short sleeve t shirt in heather forest green with yellowtail artwork
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Yellowtail Short Sleeve T-Shirt Heather Forest Green

1 review
From $ 32.00 USD
Brown t-shirt with a brown trout on a white background
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Brown Trout Short Sleeve T-Shirt in Espresso

1 review
From $ 32.00 USD
California fish love shirts on a white background
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California Fish Love Short Sleeve T-Shirt in Midnight Navy

1 review
From $ 32.00 USD
Navy blue t-shirt with a bvermillion rockfish on a white background
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Vermilion Rockfish Short Sleeve T-Shirt

1 review
From $ 32.00 USD
Grilled anchovies on a white plate with garnishes on a wooden surface
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Dive into our ocean-inspired recipes and food stories →

Striped bass longleeve heather grey
60% off
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Striped Bass French Terry in Heather Grey

3 reviews
From $ 18.00 USD $ 45.00
Blue t-shirt with a Dorado on a white background
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Dorado Short Sleeve T-Shirt in Indigo
From $ 32.00 USD
Brown trout pullover hooded sweatshirt in saddle with trout artwork
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Brown Trout Pullover Hooded Sweatshirt in Saddle

1 review
From $ 60.00 USD
Steelhead fishing shirt in stone grey featuring original steelhead illustration
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Steelhead Short Sleeve T-Shirt Stone Grey
From $ 32.00 USD
Beige t-shirt with a yellowfin on a white background
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Yellowfin Tuna Short Sleeve T-Shirt in Sand

2 reviews
From $ 32.00 USD
Beige t-shirt with a largemouth bass graphic on a white background
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Largemouth Bass Short Sleeve Tee in Light Olive

2 reviews
From $ 32.00 USD
Black t-shirt with a striped bass graphic on a white background
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Striped Bass Short Sleeve T-Shirt in Black

1 review
From $ 32.00 USD
White Sea Bass Short Sleeve T-Shirt in Silk
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White Sea Bass Short Sleeve T-Shirt in Silk
From $ 32.00 USD
Bluefin shirt in midnight blue
New in
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Bluefin Short Sleeve T-Shirt Midnight Blue
From $ 32.00 USD
Dark gray t-shirt with a sailfish graphic on a white background
New in
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Sailfish Short Sleeve T-Shirt in Charcoal
From $ 32.00 USD
Vermillion Rockfish unstructured hat with rope detail in brown
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Vermilion Rockfish Structured Grandpa Hat Brown with Gold Rope Detail
$ 32.00 USD
Navy blue knit beanie with a small uroko logo on a white background
67% off
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Uroko Brand Light Navy Cuffed Beanie
$ 8.00 USD $ 24.00
Light blue t-shirt with a white graphic of a fish on a white background
New in
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Mola Mola Short Sleeve T-Shirt in Stonewash Denim
From $ 32.00 USD
Gray t-shirt with a lingcod graphic on a white background
New in
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Ling Cod Short Sleeve T-Shirt Light Grey
From $ 32.00 USD
salmon spawn longleeve heather slate
New in
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Salmon Spawn Long Sleeve T-shirt Indigo
From $ 38.00 USD
Brown t-shirt with beige California state outline fish design on a white background
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California Fish Love Short Sleeve T-Shirt in Espresso
From $ 32.00 USD
Bluefin Long Sleeve T-Shirt in Heather Slate
49% off
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Bluefin Tuna Long Sleeve T-Shirt in Heather Slate
From $ 20.00 USD $ 39.00
Salmon Spawn Short Sleeve T-Shirt in Stonewash Denim
New in
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Salmon Spawn Short Sleeve T-Shirt Stonewash Denim
From $ 32.00 USD
Light gray hoodie with a sailfish graphic on a white background
25% off
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Sailfish Pullover Hooded Sweatshirt Dusty Sage
From $ 45.00 USD $ 60.00
Dark gray knit beanie with a bluefin tuna embroidered on a white background
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Bluefin Tuna Cuffed Beanie in Grey
$ 24.00 USD
Halibut Camo Trucker Hat
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Halibut 5 Panel Trucker Hat Limited Mulit-Cam (camouflage)
$ 32.00 USD
striped bass sticker
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Striped Bass Vinyl Sticker - 7" Wide Decal

2 reviews
$ 5.00 USD
Black t-shirt with a blue falbacore illustration on a white background
New in
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Albacore Short Sleeve T-Shirt Graphite Black
From $ 32.00 USD
Bluegill shirt in Blue Slate
New in
Bluegill Short Sleeve T-Shirt Heather Slate Blue

1 review
From $ 32.00 USD
CamoLing Cod Trucker Hat
New in
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Ling Cod 6 Panel Curved Bill Trucker Hat Camo/ Black
$ 32.00 USD
Navy blue knit beanie with a salmon design on a white background
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Salmon Cuffed Beanie in Navy

1 review
$ 24.00 USD
Bluefin Structured Grandpa Hat in Navy with White Rope
Bluefin Structured Grandpa Hat Navy with White Rope Detail
$ 36.00 USD
Brown Trout Structured Grandpa Hat in Brown with Gold Rope
New in
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Brown Trout Structured Grandpa Hat Brown with Gold Rope Detail
$ 36.00 USD
Coho Salmon patch on a brown curved bill trucker
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Coho Salmon Patch Curved Bill Trucker Hat Brown Tan
$ 30.00 USD
Sttlhead womens tee in dusty blue
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Women's Steelhead Short Sleeve T-shirt in Dusty Blue
$ 32.00 USD
Sailfish Women's Tee Heather Teal
New in
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Women's Sailfish Short Sleeve T-Shirt in Heather Teal
$ 32.00 USD
Steelhead trucker hat in brown
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Steelhead Design Embroidered on a Curved Bill Trucker Brown/ Khaki
$ 30.00 USD
Navy foamy trucker hat featuring an embroidered Vermilion Rockfish
48% off
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Vermilion Rockfish Foamy Trucker Hat Navy
$ 15.00 USD $ 29.00
Model wearing salmon unstructured grandpa hat in maroon with embroidered salmon artwork outdoors
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Salmon Unstructured Grandpa Hat Maroon
$ 30.00 USD
Albacore Hoodie Graphic Black
New in
Albacore Pullover Hooded Sweatshirt Asphalt
From $ 60.00 USD
Gray t-shirt with a colorful bluegill fish design on a white background
New in
Youth Bluegill Short Sleeve T-Shirt Blue Storm

1 review
$ 30.00 USD
Yellowfin curved bill trucker hat in grey
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Yellowfin Curved Bill Trucker Hat in Heather Grey/ Light Grey
$ 30.00 USD
Largemouth Bass embroidered on a trucker hat
50% off
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Largemouth Bass Design Embroidered on a Curved Bill Trucker Coyote Brown/ Black
$ 15.00 USD $ 30.00
vermillion 5 panel trucker hat in navy
33% off
Vermilion Rockfish 5 Panel Trucker Hat Navy
$ 20.00 USD $ 30.00
rainbow trout tee in espresso
New in
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Rainbow Trout Short Sleeve T-Shirt in Military Green
$ 32.00 USD

The Fish Collection features species-inspired apparel, fleece, and headwear built for those who spend real time on the water. Each piece is designed around the species we chase, respect, and share space with—from inshore favorites like halibut, lingcod, and calico to offshore pelagics like bluefin, dorado, and yellowfin tuna.

Designed in Santa Cruz, California, our hoodies, soft tees, grandpa hats, and truckers blend original hand-drawn artwork with comfortable, durable gear made for everyday wear on the boat, at the coast, and off the water. Every shipment includes custom Uroko stickers!

Looking for specific fits? Browse our full line of T-Shirts, Grandpa Hats, or Trucker Hats to complete your setup.

About Uroko

The Japanese word UROKO means “fish scales”. I thought it was fitting for a small line of clothes that would represent the passion ocean faring people have in their hearts. If you love the sea or the creatures in it, and perhaps at times feel like a sea creature yourself, then I hope you enjoy the art and clothing that I make in celebration of it.
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Enjoy!
Alex Czech

Contact Us

alex@uroko.com
831-430-6586
110 Pasatiempo Drive
Santa Cruz, California 95060
United States

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