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New Arrivals

Heather forest green octopus t shirt featuring Giant Pacific Octopus artwork on front
New in
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Octopus T Shirt – Giant Pacific Octopus Heather Forest Green
From $ 32.00 USD
Tern Shirt in Heather Grey
New in
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Tern Short Sleeve T-Shirt Heather Heavy Metal

2 reviews
From $ 32.00 USD
Bluefin shirt in midnight blue
New in
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Bluefin Short Sleeve T-Shirt Midnight Blue
From $ 32.00 USD
Dark gray t-shirt with a sailfish graphic on a white background
New in
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Sailfish Short Sleeve T-Shirt in Charcoal
From $ 32.00 USD
Youth octopus t shirt in heather deep teal featuring Giant Pacific Octopus artwork on front
New in
Youth Octopus T Shirt – Giant Pacific Octopus Heather Deep Teal
$ 30.00 USD
Calming Seas long sleeve T shirt in Heather Heavy Metal featuring water inspired artwork based on calm ocean surface texture
New in
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Calming Seas Long Sleeve T-shirt Heather Heavy Metal

2 reviews
From $ 38.00 USD
Light blue t-shirt with a white graphic of a fish on a white background
New in
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Mola Mola Short Sleeve T-Shirt in Stonewash Denim
From $ 32.00 USD
Spiny lobster print with a green gradient
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ADD ORIGINAL UROKO ARTWORK TO YOUR WALL

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Gray t-shirt with a lingcod graphic on a white background
New in
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Ling Cod Short Sleeve T-Shirt Light Grey
From $ 32.00 USD
salmon spawn longleeve heather slate
New in
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Salmon Spawn Long Sleeve T-shirt Indigo
From $ 38.00 USD
pelican tee in seafoam
New in
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Pelican Tee in Heather Seafoam

2 reviews
From $ 32.00 USD
Salmon Spawn Short Sleeve T-Shirt in Stonewash Denim
New in
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Salmon Spawn Short Sleeve T-Shirt Stonewash Denim
From $ 32.00 USD
Black t-shirt with a yellow and gold diver's helmet design on the back, on a white background.
New in
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Diver Short Sleeve T-Shirt in Dark Chocolate

1 review
From $ 32.00 USD
Octopus Wale Corduroy Structured Grandpa Hat with Red Rope
New in
Octopus Wale Corduroy Structured Grandpa Hat with Red Rope Detail

1 review
$ 40.00 USD
Black t-shirt with a blue falbacore illustration on a white background
New in
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Albacore Short Sleeve T-Shirt Graphite Black
From $ 32.00 USD
Blue t-shirt with a drawing of Jacques Cousteau on a white background
New in
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Cousteau Short Sleeve T-Shirt Indigo
From $ 32.00 USD
Calming Seas pullover hoodie in brown featuring water inspired artwork based on calm ocean surface texture
New in
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Calming Seas Pullover Hooded Sweatshirt Brown
From $ 60.00 USD
Bluegill shirt in Blue Slate
New in
Bluegill Short Sleeve T-Shirt Heather Slate Blue

1 review
From $ 32.00 USD
Fisherman Tee in Heather Tan Back
New in
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Fisherman Short Sleeve T-Shirt in Heather Tan
From $ 32.00 USD
CamoLing Cod Trucker Hat
New in
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Ling Cod 6 Panel Curved Bill Trucker Hat Camo/ Black
$ 32.00 USD
Calming Seas t-shirt espresso front view
New in
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Calming Seas Short Sleeve T-Shirt Espresso
$ 32.00 USD
Gray hoodie with a tern graphic on a white background
New in
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Tern Pullover Hooded Sweatshirt Charcoal
From $ 60.00 USD
Blue t-shirt with a graphic of Ernest Hemingway on the back, on a white background
New in
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Hemingway Short Sleeve T-Shirt in Blue

1 review
From $ 32.00 USD
swell tee in indigo
New in
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Swell Short Sleeve T-Shirt Indigo
From $ 32.00 USD
Brown Trout Structured Grandpa Hat in Brown with Gold Rope
New in
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Brown Trout Structured Grandpa Hat Brown with Gold Rope Detail
$ 36.00 USD
Octopus Structured Grandpa Hat with White Rope
New in
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Octopus Structured Grandpa Hat with White Rope Detail
$ 36.00 USD
Sailfish Women's Tee Heather Teal
New in
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Women's Sailfish Short Sleeve T-Shirt in Heather Teal
$ 32.00 USD
Dark gray t-shirt with mountain graphic on a white background
New in
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Charcoal Day Dream Short Sleeve Tee White Ink
$ 32.00 USD
Gray t-shirt with a colorful bluegill fish design on a white background
New in
Youth Bluegill Short Sleeve T-Shirt Blue Storm

1 review
$ 30.00 USD
Albacore Hoodie Graphic Black
New in
Albacore Pullover Hooded Sweatshirt Asphalt
From $ 60.00 USD
rainbow trout tee in espresso
New in
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Rainbow Trout Short Sleeve T-Shirt in Military Green
$ 32.00 USD
Bluefin Flat Bill Trucker Hat in Black
New in
Bluefin Flat Bill Trucker Hat Black
$ 30.00 USD
Dungeness Crab Flat Bill Trucker Hat in Brown and White
New in
Dungeness Crab Flat Bill Trucker Hat Brown White
$ 30.00 USD
Halibut 6 Panel Curved Bill Trucker Hat in Heather Grey
New in
Halibut 6 Panel Curved Bill Trucker Hat Heather Grey
$ 32.00 USD
Brown Trout Trucket Hat in Green
New in
Brown Trout Curved Bill Trucker Hat Dark Green
$ 32.00 USD
Bluefin 6 Panel Curved Bill Trucker Hat in Heather Grey
New in
Bluefin 6 Panel Curved Bill Trucker Hat Heather Grey and Navy
$ 32.00 USD
Octopus 6 Panel Curved Bill Trucker Hat in Navy
New in
Octopus 6 Panel Curved Bill Trucker Hat Navy
$ 32.00 USD
Dorado Flat Bill Trucker Hat in Navy
New in
Dorado Flat Bill Trucker Hat Navy
$ 30.00 USD
Yellowfin Tuna Flat Bill Trucker Hat in Black and White
New in
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Yellowfin Tuna Flat Bill Trucker Hat Black White

1 review
$ 30.00 USD
Bluefin Men's Crew Fleece in Navy
New in
Bluefin Mens Crew Fleece Navy
From $ 60.00 USD

Explore the latest releases from Uroko, featuring fresh graphic tees, new hat colorways, cozy hoodies, and seasonal outdoor apparel. Built for fishing, surfing, diving, and daily life along the coast, this collection updates continuously as new original artwork drops.

Designed and screenprinted in Santa Cruz, California, every new arrival combines soft, durable cotton blends and heavy-duty materials with hand-drawn marine graphics. Check back regularly to catch our newest species designs before they sell out! Every order includes custom Uroko stickers.

Looking for proven community favorites? Explore our Best Sellers, or browse our classic Grandpa Hats and T-Shirts.

About Uroko

The Japanese word UROKO means “fish scales”. I thought it was fitting for a small line of clothes that would represent the passion ocean faring people have in their hearts. If you love the sea or the creatures in it, and perhaps at times feel like a sea creature yourself, then I hope you enjoy the art and clothing that I make in celebration of it.
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Enjoy!
Alex Czech

Contact Us

alex@uroko.com
831-430-6586
110 Pasatiempo Drive
Santa Cruz, California 95060
United States

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