FREE SHIPPING! All U.S. Orders Over $100

Make every purchase count with UROKO REWARDS! Learn More

FIND A RETAILER
Halibut Fishing Apparel Collection
4 products
School of tuna swimming in the ocean with sunlight filtering through the water.
Tuna Fishing Apparel Collection
13 products
Man holding two large fish on a boat with ocean in the background
Salmon Fishing Apparel Collection
10 products
Trout Fishing Apparel Collection
10 products
Fish swimming in clear blue water
Yellowtail Fishing Apparel Collection
4 products
Two men on a boat holding a large fish with a clear blue sky and ocean background.
Dorado Fishing Apparel Collection
5 products

Fish Collection

Bluefin Men's Crew Fleece in Navy
New in
Bluefin Mens Crew Fleece in Navy
From $ 60.00 USD
Albacore Hoodie Graphic Black
New in
Albacore Pullover Hooded Sweatshirt in Asphalt
From $ 60.00 USD
Brown trout pullover hooded sweatshirt in saddle with trout artwork
Left Right
Brown Trout Pullover Hooded Sweatshirt in Saddle

1 review
From $ 60.00 USD
Light gray hoodie with a sailfish graphic on a white background
25% off
Left Right
Sailfish Pullover Hooded Sweatshirt in Dusty Sage
From $ 45.00 USD $ 60.00
Dark navy sailfish corduroy structured grandpa hat with red rope detail and woven sailfish patch
New in
Left Right
Sailfish Wale Corduroy Structured Grandpa Hat in Dark Navy with Red Rope Detail
$ 40.00 USD
Yellowtail wale corduroy structured grandpa hat in washed green with moss rope and leather patch
New in
Left Right
Yellowtail Wale Corduroy Structured Grandpa Hat in Washed Green
$ 40.00 USD
salmon spawn longleeve heather slate
New in
Left Right
Salmon Spawn Long Sleeve T-shirt in Indigo
From $ 38.00 USD
Grilled anchovies on a white plate with garnishes on a wooden surface
Feeling Hungry?

Dive into our ocean-inspired recipes and food stories →

Bluefin Structured Grandpa Hat in Navy with White Rope
Bluefin Structured Grandpa Hat in Navy with White Rope Detail
$ 36.00 USD
Brown Trout Structured Grandpa Hat in Brown with Gold Rope
New in
Brown Trout Structured Grandpa Hat in Brown with Gold Rope Detail
$ 36.00 USD
Sardine short sleeve t shirt in sand with illustrated sardine artwork
Left Right
Sardine Short Sleeve T Shirt in Sand
From $ 32.00 USD
Bluegill shirt in Blue Slate
New in
Bluegill Short Sleeve T-Shirt in Heather Slate Blue
From $ 32.00 USD
Bluefin 6 Panel Curved Bill Trucker Hat in Heather Grey
New in
Bluefin 6 Panel Curved Bill Trucker Hat in Heather Grey and Navy
$ 32.00 USD
Bluefin shirt in midnight blue
New in
Left Right
Bluefin Short Sleeve T-Shirt in Midnight Blue
From $ 32.00 USD
Brown Trout Trucket Hat in Green
New in
Brown Trout Curved Bill Trucker Hat in Dark Green
$ 32.00 USD
Halibut 6 Panel Curved Bill Trucker Hat in Heather Grey
New in
Halibut 6 Panel Curved Bill Trucker Hat in Heather Grey
$ 32.00 USD
Black t-shirt with a blue falbacore illustration on a white background
New in
Left Right
Albacore Short Sleeve T-Shirt in Graphite Black
From $ 32.00 USD
Light blue t-shirt with a white graphic of a fish on a white background
New in
Left Right
Mola Mola Short Sleeve T-Shirt in Stonewash Denim
From $ 32.00 USD
CamoLing Cod Trucker Hat
New in
Left Right
Ling Cod 6 Panel Curved Bill Trucker Hat in Camo/ Black
$ 32.00 USD
Vermillion Rockfish unstructured hat with rope detail in brown
Left Right
Vermilion Rockfish Unstructured Grandpa Hat in Brown with Gold Rope Detail
$ 32.00 USD
Sailfish Women's Tee Heather Teal
New in
Left Right
Women's Sailfish Short Sleeve T-Shirt in Heather Teal
$ 32.00 USD
Salmon Spawn Short Sleeve T-Shirt in Stonewash Denim
New in
Left Right
Salmon Spawn Short Sleeve T-Shirt in Stonewash Denim
From $ 32.00 USD
Gray t-shirt with a lingcod graphic on a white background
New in
Left Right
Ling Cod Short Sleeve T-Shirt in Light Grey
From $ 32.00 USD
Dark gray t-shirt with a sailfish graphic on a white background
New in
Left Right
Sailfish Short Sleeve T-Shirt in Charcoal
From $ 32.00 USD
Brown t-shirt with beige California state outline fish design on a white background
California Fish Love Short Sleeve T-Shirt in Espresso
From $ 32.00 USD
Beige t-shirt with a yellowfin on a white background
Left Right
Yellowfin Tuna Short Sleeve T-Shirt in Sand

2 reviews
From $ 32.00 USD
Sttlhead womens tee in dusty blue
Left Right
Women's Steelhead Short Sleeve T-shirt in Dusty Blue
$ 32.00 USD
Beige t-shirt with a largemouth bass graphic on a white background
Left Right
Largemouth Bass Short Sleeve Tee in Light Olive

2 reviews
From $ 32.00 USD
Steelhead fishing shirt in stone grey featuring original steelhead illustration
Left Right
Steelhead Short Sleeve T-Shirt in Stone Grey
From $ 32.00 USD
Striped bass unstructured grandpa hat in seafoam with red rope detail and embroidered striped bass artwork
Left Right
Striped Bass Unstructured Grandpa Hat in Seafoam with Red Rope Detail
$ 32.00 USD
Yellowtail short sleeve t shirt in heather forest green with yellowtail artwork
Left Right
Yellowtail Short Sleeve T-Shirt in Heather Forest Green

1 review
From $ 32.00 USD
Navy blue t-shirt with a bvermillion rockfish on a white background
Left Right
Vermilion Rockfish Short Sleeve T-Shirt

1 review
From $ 32.00 USD
Black t-shirt with a striped bass graphic on a white background
Left Right
Striped Bass Short Sleeve T-Shirt in Black
From $ 32.00 USD
Brown t-shirt with a brown trout on a white background
Left Right
Brown Trout Short Sleeve T-Shirt in Espresso

1 review
From $ 32.00 USD
Striped Bass unstructured grandpa hat in blue with red rope detail and embroidered striped bass artwork
Left Right
Striped Bass Unstructured Grandpa Hat in Blue with Red Rope Detail

1 review
$ 32.00 USD
White Sea Bass Short Sleeve T-Shirt in Silk
Left Right
White Sea Bass Short Sleeve T-Shirt in Silk
From $ 32.00 USD
California fish love shirts on a white background
Left Right
California Fish Love Short Sleeve T-Shirt in Midnight Navy

1 review
From $ 32.00 USD
Halibut Camo Trucker Hat
Left Right
Halibut 5 Panel Trucker Hat in Limited Mulit-Cam (camouflage)
$ 32.00 USD
Blue t-shirt with a Dorado on a white background
Left Right
Dorado Short Sleeve T-Shirt in Indigo
From $ 32.00 USD
Bluefin Flat Bill Trucker Hat in Black
New in
Bluefin Flat Bill Trucker Hat in Black
$ 30.00 USD
Dorado Flat Bill Trucker Hat in Navy
New in
Dorado Flat Bill Trucker Hat in Navy
$ 30.00 USD
Yellowfin Tuna Flat Bill Trucker Hat in Black and White
New in
Yellowfin Tuna Flat Bill Trucker Hat in Black and White

1 review
$ 30.00 USD
Gray t-shirt with a colorful bluegill fish design on a white background
New in
Youth Bluegill Short Sleeve T-Shirt in Blue Storm
$ 30.00 USD
Coho Salmon patch on a brown curved bill trucker
Left Right
Coho Salmon Patch Curved Bill Trucker Hat Brown Tan
$ 30.00 USD
Model wearing salmon unstructured grandpa hat in maroon with embroidered salmon artwork outdoors
Left Right
Salmon Unstructured Grandpa Hat in Maroon
$ 30.00 USD
Yellowfin curved bill trucker hat in grey
Left Right
Yellowfin Curved Bill Trucker Hat in Heather Grey/ Light Grey
$ 30.00 USD
Steelhead trucker hat in brown
Left Right
Steelhead Design Embroidered on a Curved Bill Trucker in Brown/ Khaki
$ 30.00 USD
Navy blue beanie with a dorado patch on a white background
Left Right
Dorado Patch Light Navy Cuffed Beanie
$ 25.00 USD

The Fish Collection features species-inspired apparel and hats designed for those who spend real time on the water. Each piece is built around the fish we chase, respect, and share space with — from inshore favorites to offshore pelagic species.

Designed for fishing and surfing, this collection blends clean artwork with comfortable, durable gear made for everyday wear on and off the water.

About Uroko

The Japanese word UROKO means “fish scales”. I thought it was fitting for a small line of clothes that would represent the passion ocean faring people have in their hearts. If you love the sea or the creatures in it, and perhaps at times feel like a sea creature yourself, then I hope you enjoy the art and clothing that I make in celebration of it.
Read More

Enjoy!
Alex Czech

Contact Us

alex@uroko.com
831-430-6586
110 Pasatiempo Drive
Santa Cruz, California 95060
United States

© 2026 UROKO. Powered by Shopify