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Nestled in the heart of downtown Santa Cruz, California, Berdels is a vibrant family-owned surf and skate shop run by Bubb and Dana Rader. Recently, Berdels expanded with a new location on the West Side of Santa Cruz, near Swift Street and Delaware Avenue.  Owners, Bubb and Dana bring a wealth of experience to the table; Bubb spent a decade managing a leading local surf shop, while Dana co-owned Stripe, a beautifully curated men’s and women’s boutique in downtown Santa Cruz. The shop's name, Berdels, is a tribute to Bubb’s grandmother, Berdel, affectionately known as Birdie.

Berdels Owners: Bubb, Dana, and two boys.

Community-Centered and Locally Focused

 Berdels has become a hub for Santa Cruz's ocean-loving and skateboarding community. The shop actively supports the local high school through fundraising events and has a loyal following of young skateboarders and surfers. Berdels stickers and tees are a common sight around town, especially the iconic "pelican club" designs.

Curated Selection: From Local Gems to Renowned Brands

While Berdels does stock some well-known corporate brands like Patagonia and Roark, their primary focus is on smaller, hard-to-find brands like Uroko. This  commitment to local brands and artists is what truly sets Berdels apart. They regularly commission local artists to design unique tee collections. You can find Uroko’s complete line at Berdels, along with a variety of unique items for the whole family.

Berdels Window

Support Local, Shop Local

Visiting Berdels not only promises friendly service and a great selection but also supports the local community. Shopping local creates opportunities and strengthens the fabric of the town. We're thrilled to be part of the Berdels lineup and encourage you to check them out next time you're in downtown Santa Cruz.

Visit Berdels online at for more information and to explore their offerings.