Welcome to the uroko life!

After two years of housing my Uroko apparel line under my fine art website ascSTUDIO.com, the time has come to branch off and give Uroko its own dedicated web presence. This has been a dream of mine since I started making t-shirts and hats under the Uroko brand a little over two years ago. Thanks to your support, Uroko has grown rapidly! 2015 was a stellar year, and I'm really excited about the new tees, sweatshirts, and hats that I'll be releasing throughout the upcoming year.

This year, I am working hard to find the perfect cut tee for women and I am getting closer. I am also looking forward to connecting with all of you who have found my tees at the retail stores that carry my gear or on Etsy at ETSY.com/theartsea. I plan to use this blog not only to talk about new apparel releases but also as a platform to share your fishing stories (tall tales welcome) and learn about your wave-riding adventures. I will feature interviews with artists I know and share stories from my own experiences as an artist, designer, and wave rider.

Additionally, I have a new Instagram account for Uroko. Follow urokolife on Instagram for all things that combine fishing, wave riding, and art. 

Last but not least, I want to dedicate my Uroko brand to my Grandad, Col. John Gregerson. He passed away in 2015 and was my hero. A veteran of World War II (he survived the Iwo Jima landing), Korea, and Vietnam, my Grandad served in the US Marine Corps for 35 years. After retiring, he focused his energy on his love for fishing, and I was fortunate to be his partner in crime for many of his fishing escapades. From Mexico to British Columbia, we fished for everything we could. He taught me how to dig for clams, shuck oysters, catch crab, smoke fish, and can goods. He also taught me the ins and outs of pulling a trailer, navigating the ocean, and, most importantly, how to be a respectful and gracious human being. I was a very lucky grandchild.

So, to all of you out there, let's fire this thing up and see where it goes.

At Uroko, each product is a chapter in our larger story of ocean appreciation. We craft our apparel to resonate not just with those who spend their days surfing or fishing, but with anyone drawn to the profound mystery and beauty of the ocean. Join us in wearing your passion for the sea and sharing the stories that flow from our quiet artistry.