BUILT AROUND THE WATER

Founded in 2009, Uroko is a fishing and ocean inspired brand built around life on the water. The work spans apparel and fine art, drawing from real fish species, coastal light, and time spent fishing, surfing, and exploring the sea.

The name Uroko comes from the Japanese word for fish scales. It reflects a shared identity felt by those who feel more at home in the water than on land — shaped by movement, adaptation, and time spent near the ocean. Uroko is rooted in the Pacific and guided by a respect for the sea that continues to influence everything that is made.

Apparel for Life on the Water

Uroko apparel is designed for long days outside and everyday wear. The collection includes graphic T-shirts and hats built around original artwork inspired by real fish species, water patterns, and time spent fishing and surfing. Designed to be worn often, built to hold up, and produced in limited quantities.

Explore the collection:
T-Shirts
Hats
Fish Collection
Water Collection

OCEAN INSPIRED FINE ART

Fine art is a core part of Uroko. Each piece begins as original artwork drawn from real species, real places, and real time on the water. The collection focuses on the details that make time on the water unforgettable — the patterns in fish scales, the movement of water, coastal light, and quiet moments offshore and along the coast. All prints are produced in limited editions.

Explore the artwork:
Limited Edition Fish Prints

COMMUNITY AND THE SEA

Uroko is shaped by a small community of anglers, surfers, divers, photographers, and artists who spend real time on the water. The brand is dedicated to the traditions passed down through fishing, time outside, and a shared respect for the ocean and the life within it.